What is Claap?
Claap is specifically tailored for revenue teams, enabling seamless recording of Zoom, Google Meet, and Microsoft Teams meetings along with associated emails—without requiring a participant bot—and capturing phone calls and offline meetings as well. Its AI automatically identifies meeting types—such as discovery sessions, demos, or negotiations—extracts methodological fields like MEDDPICC, economic buyers, budgets, obstacles, and next steps, and precisely synchronizes this data with custom objects and fields in the CRM. All processing complies with GDPR and SOC 2 Type II standards, and no customer data is used for model training.
Key features
It automatically feeds structured information—such as meeting risks (e.g., security reviews) and next actions—back into the corresponding deal records in Salesforce and HubSpot in real time.
For each sales representative, it generates a customized framework-based scorecard for every call, supporting multilingual transcription and analysis in over 99 languages to ensure consistent data quality across global teams.
Use cases and audience
Designed for revenue teams at startups through large enterprises—including sales reps, sales managers, sales operations, and AI engineering teams—it has served clients such as Revolut, Weglot, and Qonto, with more than 10,000 sales representatives already using it.
- Sales teams can automatically populate opportunity fields, risk points, and next steps in the CRM, eliminating errors associated with manual entry.
- Sales managers score AE/SE/CS personnel using methodologies such as MEDDPICC based on actual meeting recordings, and identify coaching opportunities.
- AI agents (such as Claude, ChatGPT) leverage structured meeting data to generate competitor intelligence cards, win-loss analysis reports, or daily Slack debriefs.
It supports audio and video recordings from Zoom, Google Meet, and Microsoft Teams meetings; offline meeting recordings on mobile devices; and email exchanges via Gmail/Outlook.
In CRM systems like Salesforce and HubSpot, it automatically populates structured opportunity fields—such as economic buyer, budget, next steps, and blockers—generates call-level scores based on frameworks like MEDDPICC, and provides annotated data for AI agents, including mentions of competitors, objections, and functional requirements.
Frequently asked questions
How many languages does Claap support for transcription?
Supports over 99 languages, enabling multilingual teams to achieve transcription, scoring, and CRM field extraction at the same quality level as English.
Is it mandatory to include the bot during meetings?
No. Claap can record Zoom, Google Meet, and Microsoft Teams without joining the meeting; if your team prefers a visible bot, this option is available in all plans.
How to use
- 01
Sign up for a free account—no sales calls required.
- 02
Enable bot-free screen recording in Zoom/Google Meet/Microsoft Teams (or opt for visible bots).
- 03
Connect your email to your CRM (Salesforce/HubSpot) to automatically sync meetings and emails into the deal timeline.
- 04
Configure scoring criteria (such as MEDDPICC) and map CRM fields; data is instantly auto-populated.
Benefits and limitations
Benefits
- Save sales reps time by automating tedious tasks
- Provide valuable insights into sales performance
- Improve team collaboration and knowledge sharing
- Offer a free plan for basic usage
- Supports transcription in multiple languages
Limitations
- Some features are available only on paid plans
- Requires integration with existing CRM and other tools
- Results depend on the quality of sales scripts and templates
Pricing and availability
The Basic plan is free; the Professional plan costs $32 per user per month (billed annually); the Business plan is $60 per user per month (billed annually); and the Enterprise plan offers a customized quote. Recording and reviewing roles are separated based on actual usage, and seats can be reassigned.
- Pricing source
- https://www.claap.io/
- Pricing last updated
- 2026-10-28
Prices and limits may change. Check the official website for current terms.
Official website & sources
Updated on 2026-10-28
