Key features
It supports one-click seamless integration via Google Tag Manager (GTM), eliminating the need for complex CMS configurations and lowering the technical barrier; its visual editor is natural and intuitive, letting you directly click to rewrite headlines, drag-and-drop buttons to rearrange elements, and publish instantly, achieving “what you see is what you get” test development.
AI-driven test creation: Connects with tools like Claude, ChatGPT, or Cursor, enabling you to generate variations, set objectives, allocate traffic ratios, and automatically notify your team of winning results—all with just a single prompt, without ever needing to switch tabs.
Use cases and audience
Ideal for marketers, growth teams, and small-to-medium-sized website operators responsible for conversion rate optimization (CRO), especially suited for agile teams that need to quickly validate hypotheses and reduce reliance on engineering resources.
- Provides marketers with a lightweight A/B testing solution that requires no engineer intervention, allowing experiments to be launched in just minutes.
- Seamless GTM integration empowers non-technical users to configure tests independently, further reducing the technical barrier.
- Leverage AI capabilities to create test variants, set goals, and allocate traffic with a single click from natural language prompts.
Website URL, A/B test objectives (such as click-through rate or conversion rate), experimental variables (copy, button styles, layouts, etc.), traffic allocation ratios, and integrations with third-party tools (including analytics platforms, chat tools, CMS, and e-commerce systems).
Real-time experiment dashboards, RPV (Revenue Per Visitor) reports, shareable links to test results, automatic notifications for the winning variant, and cross-integration across more than 84 tools (including analytics, forms, chat, CMS, and e-commerce systems).
Frequently asked questions
How is Monthly Tracking Users (MTU) calculated?
Mida counts unique visitors on a calendar-month basis: each visitor who enters any active A/B test or views any survey is counted as 1 MTU; the same user is counted only once per month, and visitors who do not participate in tests or surveys are not included.
Does it support cross-domain testing?
Supports cross-domain testing, allowing the same project tracking code to be reused across different websites or domains.
How to use
- 01
Register and log in to your Mida account.
- 02
Add the project’s unique tracking code to your website (supports quick GTM deployment).
- 03
Use the visual editor to click and modify elements or write custom JS/CSS code.
- 04
Set up goals and traffic allocation, then publish the test.
Pricing and availability
Adopts a pure usage-based billing model, charging based on monthly tracked users (MTU); the free plan supports up to 100,000 MTUs; all features—including AI, multiple statistical models, visual/code dual editors, anti-flicker, and more—are included in the Growth plan at no additional cost.
- Pricing source
- https://www.mida.so/
- Pricing last updated
- 2026-10-30
Prices and limits may change. Check the official website for current terms.
Official website & sources
Updated on 2026-10-30
