What is AltText.ai?
AltText.ai is an automated accessibility image description tool designed for website owners, e-commerce teams, and digital marketers. By leveraging AI to analyze every image on a webpage—including product photos, blog illustrations, team profile pictures, and more—it generates high-quality alt text that both meets the needs of screen reader users and helps search engines better understand the content. Users can deploy it simply by installing a plugin or embedding a single line of JavaScript, after which it runs fully automatically. The tool has already been adopted by companies like General Mills, Microsoft, and GitLab, serving over 97,000 teams.
Key features
Automatically scans all images across your site and identifies locations where alt text is missing, supporting 22+ native integrations including WordPress, Shopify, WooCommerce, DatoCMS, Magento, Google Tag Manager, and more.
The AI-generated alt text focuses on the actual semantic contribution of images to the page, rather than merely identifying objects, balancing WCAG/ADA compliance with SEO effectiveness while supporting 130+ languages.
Use cases and audience
E-commerce teams, web design agencies, content managers, SEO specialists, and digital product teams that need to comply with WCAG/ADA standards.
- Automatically generates alt text compliant with WCAG and ADA standards for website images, enhancing the overall accessibility experience.
- Batch-process alt text for thousands of images, supporting compliance needs for e-commerce teams and multi-client websites
- Automatically generate real-time alt text for new images via plugins for platforms like WordPress and Shopify, or through JavaScript code
Website URL (for scanning), image files, or webpage HTML (for alt text generation), along with integration permissions for third-party platforms such as WordPress, Shopify, Contentful, etc.
Image alternative text (alt attribute values) that meets accessibility standards and SEO requirements, with multilingual output; the scan report includes counts of missing alt texts, distribution across pages, AI visibility scores, and assessments of SEO impact.
Frequently asked questions
How many pages can be scanned for free?
Free scanning covers up to 25 pages and provides detailed page-level statistics on missing alt text, along with an AI visibility score.
Does the generated alt text support multiple languages?
Automated alt text generation supports over 130 languages.
How to use
- 01
Install the official plugin on WordPress or Shopify (takes about 2 minutes), or paste a single line of JavaScript code into any website
- 02
AI automatically analyzes all images on your website—such as product photos, blog illustrations, and team profile pictures—and generates accurate descriptions
- 03
The generated alt text is automatically sent back to the website, enabling screen reader users to access context and improving search engines’ understanding of images
- 04
Optionally integrate with automation tools like Zapier or Pabbly to build an end-to-end alt-text workflow
Pricing and availability
Free trial includes a quota of 25 images; paid plans start at $5/month or $49/year (with 2 months free), scalable based on the number of images; API calls are fast—200 images can be processed in just 5 minutes.
- Pricing source
- https://alttext.ai/?red=toolifc2273c
- Pricing last updated
- 2026-10-27
Prices and limits may change. Check the official website for current terms.
Official website & sources
Updated on 2026-10-27
